Aflofarm reklamowo wygrywa z konkurencją w telewizji (top 300 firm)
Zdecydowanym liderem wydatków reklamowych w telewizji w 2016 roku był Aflofarm Farmacja Polska. Firma zainwestowała we wsparcie swoich marek na szklanym ekranie dwukrotnie więcej niż dwóch kolejnych, największych reklamodawców: USP Zdrowie i Nestle Polska - wynika z analizy MullenLowe MediaHub dla Wirtualnemedia.pl.
Aflofarm Farmacja Polska wydał w ub.r. na reklamę w telewizji 1,12 mld zł, utrzymując tym samym pozycję lidera wśród marketerów z największymi nakładami na reklamę tv - wynika z analizy domu mediowego MullenLowe MediaHub przygotowanej dla Wirtualnemedia.pl (na podstawie danych cennikowych Nielsen Audience Measurement Polska, bez rabatów).
- Ten marketer wygrywa z resztą stawki o dwie, a nawet trzy długości. Ma dwukrotnie wyższe wydatki brutto, a oglądalności generowane przez spoty Aflofarmu są blisko trzy razy większe niż kolejnych graczy - komentuje dla Wirtualnemedia.pl Marek Racławski, head of tv department w MullneLowe MediaHub. - Warto podkreślić, że w pierwszej piątce znalazły się trzy firmy farmaceutyczne. Od miejsca 2 do 6 wydatki na poziomie 500 -600 milionów złotych, dalej Lidl z wydatkami na poziomie 467 mln zł, kolejne 3 miejsca okupują firmy, które wydały na reklamę w telewizji pomiędzy 300 a 400 mln zł - dodaje.
Drugie miejsce na reklamowym podium należy do firmy farmaceutycznej USP Zdrowie z wydatkami w wysokości 562,4 mln zł, a trzecią lokatę na podium zajmuje koncern z branży FMCG - Nestle Polska, który przeznaczył na wsparcie swoich produktów na szklanym ekranie 548,4 mln zł.
W czołówce 10 największych reklamodawców telewizyjnych 2016 roku znalazły się, na kolejnych miejscach, dwie firmy farmaceutyczne, dwa koncerny FMCG, sieć sklepów i dwa telekomy.
Procter&Gamble Polska wydał 518,2 mln zł, a Unilever Polska - 501,6 mln zł. Produkujące farmaceutyki firmy wydały z kolei: Polpharma – 514,1 mln zł, a GlaxoSmithKline Consumer Healthcare – 398,6 mln zł.
Sieć dyskontów Lidl Polska przeznaczyła na reklamę w telewizji 464,8 mln zł.
Z kolei telekomy nie przekroczyły poziomu 400 mln zł rocznych wydatków. T-Mobile Polska zainwestował bowiem 392 mln zł, zaś Polkomtel - 373,9 mln zł.
|
Target |
Wydatki |
Total Individuals |
a_16-49 |
||
|
Firma |
GRP |
Eq. GRP |
GRP |
Eq. GRP |
|
1 |
AFLOFARM |
1 120 595 889 |
201 174 |
181 210 |
166 231 |
148 283 |
2 |
US PHARMACIA INC. |
562 446 669 |
74 887 |
65 788 |
64 381 |
56 549 |
3 |
NESTLE |
548 379 640 |
67 943 |
60 912 |
61 561 |
55 225 |
4 |
PROCTER & GAMBLE |
518 150 793 |
77 467 |
68 226 |
66 123 |
58 115 |
5 |
POLPHARMA |
514 137 236 |
97 882 |
74 563 |
76 795 |
59 192 |
6 |
UNILEVER |
501 596 127 |
68 380 |
62 886 |
65 347 |
60 121 |
7 |
LIDL POLSKA |
464 822 731 |
70 143 |
73 092 |
55 019 |
56 987 |
8 |
GLAXO SMITHKLINE |
398 593 248 |
49 743 |
50 572 |
46 563 |
47 391 |
9 |
T-MOBILE POLSKA SA |
391 978 670 |
58 309 |
46 872 |
54 005 |
43 471 |
10 |
POLKOMTEL SA |
373 940 250 |
41 635 |
39 408 |
37 279 |
35 286 |
11 |
FERRERO |
373 164 611 |
62 314 |
54 071 |
53 676 |
46 400 |
12 |
PEPSICO |
365 197 546 |
53 506 |
42 126 |
51 001 |
40 306 |
13 |
ORANGE SA |
350 311 043 |
61 698 |
56 519 |
50 205 |
45 918 |
14 |
P4 |
339 578 077 |
44 015 |
39 689 |
39 369 |
35 525 |
15 |
MASPEX WADOWICE |
311 355 619 |
44 998 |
36 799 |
41 815 |
34 317 |
16 |
GRUPA ZYWIEC SA |
307 532 161 |
37 593 |
32 252 |
35 098 |
30 068 |
17 |
VOLKSWAGEN GROUP |
285 657 414 |
33 379 |
32 969 |
28 218 |
27 893 |
18 |
JERONIMO MARTINS |
279 182 884 |
43 522 |
39 386 |
37 153 |
33 646 |
19 |
KOMPANIA PIWOWARSKA |
242 996 978 |
29 779 |
25 643 |
28 131 |
24 205 |
20 |
BEIERSDORF-LECHIA |
235 740 867 |
28 954 |
26 805 |
25 495 |
23 564 |
21 |
LOREAL |
225 905 336 |
36 245 |
32 739 |
31 474 |
28 433 |
22 |
TESCO |
206 682 703 |
36 355 |
30 934 |
29 340 |
24 993 |
23 |
GRUPA ALLEGRO SP Z OO |
199 941 558 |
17 518 |
18 852 |
15 053 |
16 188 |
24 |
DANONE |
177 047 079 |
27 852 |
23 133 |
26 368 |
21 885 |
25 |
POLSAT I POLKOMTEL SA |
167 031 617 |
18 665 |
21 445 |
15 924 |
18 180 |
26 |
HENKEL/SCHWARZKOPF |
165 596 567 |
20 118 |
19 160 |
17 018 |
16 226 |
27 |
RECKITT BENCKISER |
159 292 123 |
44 390 |
43 175 |
29 130 |
28 210 |
28 |
TEVA PHARMACEUTICALS |
155 611 873 |
22 846 |
22 837 |
19 870 |
19 848 |
29 |
JOHNSON & JOHNSON |
151 989 872 |
23 318 |
22 492 |
17 616 |
16 997 |
30 |
COCA COLA |
148 528 248 |
18 863 |
17 112 |
18 001 |
16 478 |
31 |
SANOFI-SYNTHELABO |
146 822 186 |
22 027 |
21 353 |
18 516 |
17 944 |
32 |
ING GROUP |
139 749 576 |
21 327 |
19 471 |
16 358 |
14 972 |
33 |
MONDELEZ INTERNATIONAL |
137 523 996 |
19 625 |
17 797 |
17 322 |
15 684 |
34 |
NATUR PRODUKT PHARMA |
136 442 647 |
26 923 |
25 385 |
17 267 |
16 266 |
35 |
CARREFOUR |
132 265 749 |
21 002 |
18 074 |
14 959 |
12 873 |
36 |
HASBRO |
132 248 218 |
8 691 |
6 495 |
6 663 |
4 938 |
37 |
MCDONALDS |
131 132 624 |
15 732 |
14 693 |
13 939 |
13 046 |
38 |
ROSSMANN SUPERMARKETY |
129 395 948 |
28 492 |
20 917 |
22 803 |
16 685 |
39 |
STORCK |
129 362 616 |
19 763 |
16 722 |
16 728 |
14 157 |
40 |
IKEA |
127 678 606 |
17 643 |
16 244 |
13 524 |
12 471 |
41 |
MEDIA SATURN |
126 815 510 |
19 195 |
15 555 |
15 713 |
12 732 |
42 |
BIG BANK GDANSKI SA |
120 900 210 |
11 073 |
10 685 |
9 322 |
9 015 |
43 |
TOYOTA |
118 296 254 |
16 976 |
16 281 |
11 692 |
11 179 |
44 |
LEROY MERLIN |
114 637 873 |
14 356 |
11 663 |
11 998 |
9 739 |
45 |
ZABKA POLSKA SA |
112 823 094 |
14 450 |
11 822 |
13 063 |
10 637 |
46 |
TELEWIZJA POLSAT SP Z OO |
112 607 660 |
14 958 |
13 963 |
13 191 |
12 271 |
47 |
NEONET SA |
110 133 177 |
22 596 |
15 900 |
18 426 |
12 957 |
48 |
MENARINI GROUP |
110 099 522 |
22 020 |
19 143 |
16 954 |
14 608 |
49 |
GRUPA LOTTE |
105 592 902 |
14 860 |
12 842 |
12 891 |
11 302 |
50 |
CHIPITA INTERNATIONAL |
103 997 033 |
8 672 |
10 858 |
8 199 |
10 291 |
51 |
VIVUS FINANCE SP Z OO |
102 870 948 |
21 603 |
15 753 |
17 403 |
12 769 |
52 |
CARLSBERG BREWERIES |
102 314 123 |
16 892 |
13 012 |
15 894 |
12 418 |
53 |
MBANK SA |
101 483 568 |
14 617 |
11 618 |
11 943 |
9 452 |
54 |
MATTEL |
99 164 622 |
6 630 |
5 770 |
5 157 |
4 427 |
55 |
USP ZDROWIE SP Z OO |
98 871 652 |
14 747 |
12 148 |
11 795 |
9 952 |
56 |
MASTERFOODS |
97 031 170 |
15 741 |
11 997 |
14 692 |
11 161 |
57 |
SANDOZ |
94 276 828 |
18 996 |
16 176 |
15 053 |
12 831 |
58 |
TOTALIZATOR SPORTOWY SP Z OO |
94 138 786 |
19 990 |
14 839 |
13 825 |
10 281 |
59 |
GRUPO SANTANDER |
93 880 121 |
15 298 |
11 405 |
11 866 |
8 863 |
60 |
PKO BP SA |
92 996 977 |
13 487 |
12 221 |
9 927 |
8 982 |
61 |
PROVIDENT FINANCIAL PLC |
92 958 901 |
22 082 |
16 815 |
14 640 |
11 128 |
62 |
CANAL+ |
92 900 474 |
9 293 |
7 993 |
8 198 |
7 052 |
63 |
WAWEL SA |
92 881 258 |
16 920 |
13 186 |
10 968 |
8 553 |
64 |
SAMSUNG |
92 678 517 |
13 036 |
10 340 |
10 159 |
8 210 |
65 |
ALIOR BANK SA |
89 832 786 |
12 449 |
10 790 |
10 086 |
8 728 |
66 |
GRUPA HASCO |
89 288 009 |
16 963 |
15 993 |
11 993 |
11 271 |
67 |
RENAULT |
88 238 190 |
9 785 |
9 181 |
7 903 |
7 506 |
68 |
CASTORAMA |
83 272 428 |
10 085 |
8 647 |
8 714 |
7 477 |
69 |
GRUPA MUSZKIETEROW |
83 134 198 |
13 688 |
10 928 |
11 861 |
9 449 |
70 |
HORTEX HOLDING SA |
83 003 332 |
9 706 |
7 890 |
9 665 |
7 854 |
71 |
PSA PEUGEOT CITROEN |
82 001 457 |
9 987 |
8 449 |
7 647 |
6 415 |
72 |
DR OETKER |
81 211 901 |
11 325 |
9 422 |
10 122 |
8 460 |
73 |
UIP |
80 958 698 |
9 843 |
7 192 |
9 313 |
6 776 |
74 |
GRUPA LEGO |
79 560 446 |
6 837 |
4 962 |
5 601 |
4 031 |
75 |
KATOWICKIE PRZEDSIEBIORSTWO MEBLOWE |
78 419 706 |
13 435 |
10 463 |
11 329 |
8 842 |
76 |
VALEANT POLSKA SP Z OO |
77 250 440 |
15 140 |
12 479 |
11 035 |
9 130 |
77 |
BAYER |
77 078 274 |
11 325 |
8 496 |
10 119 |
7 514 |
78 |
BAKOMA ELZBIETOW |
75 673 747 |
7 690 |
6 521 |
6 544 |
5 448 |
79 |
COLGATE PALMOLIVE |
72 918 543 |
8 159 |
7 423 |
7 638 |
6 957 |
80 |
GENERAL MOTORS |
72 516 163 |
10 165 |
8 569 |
7 748 |
6 563 |
81 |
KAUFLAND |
72 137 052 |
22 159 |
14 084 |
13 778 |
8 747 |
82 |
FORD |
71 120 354 |
6 972 |
6 187 |
5 394 |
4 808 |
83 |
PFIZER |
68 082 546 |
15 012 |
14 247 |
9 035 |
8 513 |
84 |
ADAMED SP Z OO |
67 968 688 |
10 404 |
8 853 |
8 584 |
7 257 |
85 |
MEDIA EXPERT SP Z OO |
67 931 354 |
13 110 |
12 560 |
10 440 |
9 985 |
86 |
COTY |
67 438 557 |
6 354 |
5 271 |
7 212 |
5 975 |
87 |
HOCHLAND |
65 781 613 |
10 329 |
8 769 |
8 447 |
7 227 |
88 |
TRIVAGO |
64 979 011 |
8 234 |
9 602 |
6 906 |
8 149 |
89 |
NISSAN |
62 184 188 |
7 914 |
7 204 |
6 313 |
5 739 |
90 |
SC JOHNSON |
62 136 074 |
9 311 |
8 003 |
7 624 |
6 543 |
91 |
THE WALT DISNEY COMPANY |
62 134 047 |
7 517 |
5 186 |
6 497 |
4 424 |
92 |
SNIEZKA SA |
61 860 514 |
9 937 |
7 667 |
8 278 |
6 378 |
93 |
BLACK RED WHITE |
61 002 145 |
9 800 |
7 036 |
8 962 |
6 432 |
94 |
KIA MOTORS |
60 979 137 |
8 476 |
7 649 |
6 536 |
5 846 |
95 |
ZOTT |
60 177 289 |
10 182 |
8 165 |
8 887 |
7 110 |
96 |
MERCK |
59 450 735 |
7 560 |
7 560 |
6 076 |
6 076 |
97 |
MAZDA GROUP |
58 029 588 |
7 903 |
6 328 |
6 611 |
5 240 |
98 |
OBI |
56 007 727 |
8 374 |
6 599 |
6 476 |
5 091 |
99 |
JYSK SENGETOJSLAGER |
55 862 143 |
6 583 |
6 583 |
5 636 |
5 636 |
100 |
BOSCH |
55 114 152 |
11 310 |
7 908 |
9 041 |
6 255 |
101 |
OLIMP LABORATORIES SP Z OO |
54 936 791 |
18 318 |
10 212 |
12 865 |
7 166 |
102 |
EURO BANK SA |
54 650 343 |
7 807 |
7 556 |
6 069 |
5 892 |
103 |
BANK PRZEMYSLOWO-HANDLOWY PBK SA |
54 186 828 |
7 676 |
7 676 |
5 243 |
5 243 |
104 |
BOEHRINGER INGELHEIM |
53 602 877 |
10 318 |
8 084 |
7 847 |
6 174 |
105 |
SCHOLL |
52 905 460 |
15 824 |
14 954 |
9 532 |
9 030 |
106 |
STO2 SP Z OO |
52 822 784 |
7 653 |
6 348 |
6 989 |
5 889 |
107 |
JUTRZENKA SA |
52 623 331 |
7 448 |
5 997 |
6 101 |
4 920 |
108 |
ZYWIEC ZDROJ SP Z OO |
52 054 015 |
6 558 |
6 298 |
6 155 |
5 919 |
109 |
SOHO GROUP |
51 475 430 |
11 089 |
7 117 |
9 469 |
6 063 |
110 |
BAUER MEDIA GROUP |
50 396 907 |
9 890 |
8 638 |
7 578 |
6 577 |
111 |
UPC TELEWIZJA KABLOWA SP Z OO |
48 156 677 |
5 144 |
4 893 |
4 401 |
4 177 |
112 |
OLEOFARM |
48 038 671 |
7 734 |
5 845 |
5 507 |
4 138 |
113 |
MOLKEREI ALOIS MULLER GMBH & CO. |
47 488 865 |
4 917 |
3 897 |
4 573 |
3 619 |
114 |
WRIGLEYS |
47 041 960 |
6 466 |
5 267 |
6 234 |
5 081 |
115 |
4FINANCE |
46 731 486 |
9 822 |
7 043 |
7 976 |
5 698 |
116 |
HYUNDAI |
46 467 207 |
6 285 |
6 135 |
4 843 |
4 716 |
117 |
DECATHLON SP Z OO |
46 315 800 |
5 815 |
4 579 |
4 945 |
3 899 |
118 |
ANIMEX SA |
46 290 145 |
5 535 |
5 389 |
5 124 |
4 991 |
119 |
HUAWEI TECHNOLOGIES LTD |
45 313 209 |
4 222 |
4 979 |
3 598 |
4 231 |
120 |
AGORA-GAZETA |
45 063 002 |
8 532 |
6 168 |
5 978 |
4 331 |
121 |
WONGA GROUP |
44 945 970 |
11 516 |
8 736 |
9 322 |
7 014 |
122 |
PHILIPS |
44 130 537 |
4 852 |
4 796 |
4 301 |
4 248 |
123 |
TAKEDA PHARMACEUTICAL |
43 843 662 |
11 527 |
8 458 |
9 066 |
6 557 |
124 |
HERBAPOL LUBLIN SA |
43 448 529 |
8 999 |
6 615 |
7 262 |
5 238 |
125 |
CALZEDONIA-MASTER POLSKA LTD.SP Z OO |
43 425 606 |
4 514 |
3 815 |
4 282 |
3 621 |
126 |
COBI |
42 526 508 |
3 934 |
3 120 |
3 190 |
2 531 |
127 |
MICROSOFT |
41 799 754 |
5 518 |
4 359 |
4 613 |
3 724 |
128 |
STRAUSS CAFE POLAND |
40 926 481 |
5 666 |
4 635 |
4 249 |
3 499 |
129 |
TRANSGOURMET HOLDING AG |
40 060 273 |
4 454 |
4 454 |
3 554 |
3 554 |
130 |
DAIMLER AG |
39 789 559 |
4 120 |
4 093 |
3 253 |
3 235 |
131 |
SEPHORA POLSKA SP Z OO |
39 743 770 |
3 239 |
2 724 |
2 916 |
2 463 |
132 |
SM MLEKPOL |
38 050 949 |
4 817 |
4 026 |
3 840 |
3 197 |
133 |
NOVARTIS |
37 218 175 |
4 877 |
5 879 |
4 500 |
5 425 |
134 |
MONOLITH FILM |
37 121 039 |
7 928 |
4 666 |
7 468 |
4 372 |
135 |
VECTRA SA |
36 876 759 |
5 137 |
3 920 |
3 713 |
2 846 |
136 |
RAINBOW TOURS |
35 427 042 |
4 073 |
3 497 |
3 209 |
2 788 |
137 |
REDEFINE SP Z OO |
35 275 110 |
5 306 |
4 683 |
4 665 |
4 167 |
138 |
PRIMA |
35 263 074 |
5 347 |
5 347 |
4 254 |
4 254 |
139 |
APART BIZUTERIA |
35 247 108 |
8 392 |
4 616 |
7 164 |
3 940 |
140 |
GEDEON RICHTER LTD. |
34 735 891 |
7 003 |
4 884 |
5 228 |
3 657 |
141 |
WALMARK |
34 437 830 |
7 231 |
5 487 |
5 664 |
4 356 |
142 |
SONY |
34 142 870 |
4 920 |
3 545 |
4 100 |
3 009 |
143 |
BMW GROUP |
33 877 890 |
3 377 |
2 816 |
2 730 |
2 278 |
144 |
FUNDACJA TVN |
33 842 201 |
5 618 |
6 270 |
5 226 |
6 032 |
145 |
PRUDENTIAL PLC |
33 589 968 |
3 667 |
3 827 |
3 105 |
3 236 |
146 |
LG ELECTRONICS |
33 576 026 |
4 666 |
3 719 |
3 979 |
3 173 |
147 |
BOOKING.COM BV |
33 533 754 |
5 186 |
4 646 |
4 441 |
3 954 |
148 |
NEPENTES PHARMA SP Z OO |
32 862 026 |
4 065 |
3 545 |
3 402 |
2 969 |
149 |
PEKAO SA |
32 557 457 |
3 659 |
3 584 |
2 790 |
2 743 |
150 |
DEICHMANN |
32 405 409 |
2 397 |
2 138 |
2 323 |
2 085 |
151 |
BGZ BNP PARIBAS SA |
31 991 213 |
5 228 |
4 281 |
4 254 |
3 473 |
152 |
PUDLISZKI |
31 936 356 |
4 266 |
3 807 |
3 602 |
3 220 |
153 |
ZT KRUSZWICA SA |
31 813 696 |
5 436 |
3 897 |
4 606 |
3 229 |
154 |
GRUPA PZU |
31 766 515 |
6 789 |
5 278 |
4 696 |
3 677 |
155 |
CUSSONS |
31 730 018 |
4 221 |
3 479 |
3 644 |
3 005 |
156 |
CCC SA |
31 672 727 |
2 777 |
2 898 |
2 374 |
2 493 |
157 |
RAIFFEISEN BANK |
31 645 806 |
5 179 |
4 204 |
3 859 |
3 136 |
158 |
RINGIER AXEL SPRINGER POLSKA |
31 413 452 |
5 851 |
4 453 |
4 873 |
3 723 |
159 |
KAMIS-PRZYPRAWY SA |
31 231 933 |
6 221 |
3 515 |
5 297 |
2 988 |
160 |
VISA INTERNATIONAL CEMEA |
31 189 281 |
4 687 |
4 331 |
3 628 |
3 354 |
161 |
GETIN HOLDING |
30 594 892 |
4 800 |
3 749 |
3 986 |
3 106 |
162 |
AXA |
30 583 417 |
5 522 |
4 044 |
4 139 |
3 041 |
163 |
UNIPHARM |
30 445 012 |
6 282 |
5 174 |
4 263 |
3 484 |
164 |
ALCON POLSKA SP Z OO |
30 441 978 |
4 911 |
3 865 |
3 579 |
2 828 |
165 |
SPOLDZIELCZA KASA |
30 180 015 |
6 690 |
5 312 |
4 633 |
3 721 |
166 |
LINDT & SPUNGLI |
29 762 445 |
2 493 |
2 153 |
2 139 |
1 853 |
167 |
LISNER |
29 614 770 |
3 106 |
2 476 |
2 691 |
2 152 |
168 |
KINO SWIAT |
29 478 631 |
6 630 |
4 029 |
5 941 |
3 548 |
169 |
PRYMAT |
29 452 005 |
8 171 |
4 494 |
6 899 |
3 794 |
170 |
KRKA |
29 377 389 |
6 753 |
6 335 |
4 383 |
4 071 |
171 |
GRUPA ITI |
29 261 426 |
8 174 |
5 017 |
6 966 |
4 279 |
172 |
WARNER BROS. |
29 175 698 |
3 905 |
2 980 |
3 663 |
2 783 |
173 |
TCHIBO |
29 157 784 |
4 720 |
3 858 |
3 897 |
3 174 |
174 |
TAURON GRUPA |
29 043 861 |
6 222 |
4 567 |
4 746 |
3 516 |
175 |
4 LIFE DIRECT |
28 783 633 |
1 974 |
5 922 |
1 231 |
3 693 |
176 |
VISION EXPRESS |
28 615 274 |
5 007 |
3 685 |
3 661 |
2 724 |
177 |
ZALANDO GMBH |
28 601 192 |
2 329 |
2 158 |
2 292 |
2 123 |
178 |
CREDIT AGRICOLE |
28 599 456 |
3 219 |
2 671 |
2 349 |
1 948 |
179 |
GRUPA TREFL |
28 512 748 |
2 134 |
1 523 |
1 638 |
1 184 |
180 |
IGLOTEX SA |
28 508 392 |
3 966 |
3 959 |
3 122 |
3 116 |
181 |
EPEE POLSKA SP Z OO |
27 842 989 |
2 545 |
1 962 |
1 956 |
1 505 |
182 |
DEFAULT SYNDICATE |
27 806 478 |
2 590 |
3 562 |
2 144 |
3 176 |
183 |
IMPERIAL-CINEPIX SP Z OO |
26 735 964 |
4 716 |
2 820 |
4 443 |
2 628 |
184 |
VIDARON |
26 151 721 |
4 567 |
3 406 |
3 684 |
2 746 |
185 |
ICN |
25 863 401 |
5 544 |
4 990 |
3 936 |
3 542 |
186 |
ICI |
25 848 966 |
3 338 |
3 075 |
2 816 |
2 593 |
187 |
S-LAB LABORATORIUM |
25 753 844 |
8 996 |
4 948 |
6 063 |
3 334 |
188 |
SIMBA-DICKIE |
25 626 951 |
1 721 |
1 376 |
1 389 |
1 108 |
189 |
HERBAPOL WROCLAW SA |
25 529 459 |
6 026 |
4 120 |
4 182 |
2 905 |
190 |
VIRGIN MOBILE |
25 281 910 |
3 604 |
2 676 |
3 355 |
2 484 |
191 |
RSA |
25 204 290 |
3 518 |
2 667 |
2 833 |
2 155 |
192 |
REKLAMA ZAGRANICZNA |
25 167 474 |
5 231 |
4 319 |
2 901 |
2 425 |
193 |
AMICA |
25 015 615 |
3 532 |
2 678 |
3 063 |
2 300 |
194 |
BIOFARM SP Z OO |
24 835 357 |
5 156 |
4 179 |
3 438 |
2 789 |
195 |
BABILON PROMOTION |
24 626 135 |
3 561 |
3 063 |
3 055 |
2 631 |
196 |
LORENZ BAHLSEN SNACK-WORLD |
24 569 641 |
3 745 |
2 800 |
3 240 |
2 461 |
197 |
ZPR SA |
24 275 771 |
4 343 |
3 075 |
4 695 |
3 294 |
198 |
EVEREST FINANSE SP Z OO |
24 239 924 |
7 454 |
3 785 |
5 624 |
2 885 |
199 |
LACTALIS POLSKA |
24 191 424 |
4 844 |
3 046 |
4 303 |
2 650 |
200 |
BOURJOIS |
24 161 800 |
1 937 |
1 657 |
2 078 |
1 784 |
201 |
POLIFARB CIESZYN - WROCLAW |
24 126 694 |
3 974 |
2 752 |
3 027 |
2 099 |
202 |
FIAT |
24 025 710 |
2 998 |
2 928 |
2 107 |
2 034 |
203 |
IDEA BANK SA |
23 870 645 |
3 524 |
2 801 |
2 545 |
2 107 |
204 |
OMEGA PHARMA |
23 485 062 |
3 499 |
2 986 |
3 097 |
2 634 |
205 |
SCHERING-PLOUGH |
23 378 492 |
2 339 |
2 170 |
2 094 |
1 914 |
206 |
OSHEE |
23 321 562 |
5 729 |
3 275 |
4 849 |
2 755 |
207 |
HARIBO |
23 170 065 |
3 134 |
3 013 |
2 738 |
2 634 |
208 |
SOKOLOW SA |
23 061 098 |
6 173 |
3 494 |
4 536 |
2 594 |
209 |
I.D.C. HOLDING SA |
22 867 911 |
3 619 |
3 154 |
2 683 |
2 339 |
210 |
POLSKIE GORNICTWO |
22 447 688 |
5 298 |
4 172 |
3 553 |
2 704 |
211 |
TM TOYS SP Z OO |
22 215 518 |
2 070 |
1 456 |
1 571 |
1 105 |
212 |
GRUPA PSB |
21 988 406 |
3 911 |
2 608 |
2 802 |
1 827 |
213 |
ELECTROLUX GROUP |
21 785 247 |
3 101 |
2 354 |
2 512 |
1 881 |
214 |
EUROCASH SA |
21 696 962 |
3 875 |
2 999 |
3 122 |
2 418 |
215 |
PEPCO POLAND SP Z OO |
21 585 199 |
3 854 |
2 689 |
3 476 |
2 426 |
216 |
VAN MELLE |
21 477 349 |
2 591 |
2 040 |
2 587 |
2 024 |
217 |
RIEBER&SON ASA |
21 469 868 |
2 789 |
2 053 |
2 542 |
1 885 |
218 |
TORUNSKIE ZAKLADY |
21 462 197 |
1 769 |
1 588 |
1 778 |
1 598 |
219 |
QUEISSER PHARMA |
21 439 048 |
5 222 |
2 897 |
3 876 |
2 143 |
220 |
INTERNET SHOP SRO |
21 419 115 |
2 985 |
2 090 |
2 632 |
1 843 |
221 |
EDIPRESSE |
21 365 922 |
5 112 |
3 632 |
3 802 |
2 766 |
222 |
ALFRED KARCHER GMBH |
21 228 013 |
2 636 |
2 048 |
1 855 |
1 437 |
223 |
NEST BANK SA |
21 128 012 |
2 907 |
2 592 |
2 035 |
1 811 |
224 |
MTV NETWORKS POLSKA SP Z OO |
21 027 489 |
2 239 |
1 470 |
1 952 |
1 240 |
225 |
JULA POSTORDER AB |
20 852 985 |
2 421 |
2 035 |
2 083 |
1 756 |
226 |
GRUPA LOTOS SA |
20 579 963 |
2 812 |
2 876 |
1 988 |
2 037 |
227 |
ZBYSZKO PPH |
20 437 669 |
3 824 |
2 426 |
2 825 |
1 831 |
228 |
INDUSTRIE CARTARIE TRONCHETTI |
20 424 171 |
3 020 |
2 235 |
2 511 |
1 857 |
229 |
POLFA WARSZAWA |
20 355 187 |
4 724 |
2 758 |
3 596 |
2 146 |
230 |
EGIS PHARMACEUTICALS |
20 087 786 |
3 487 |
2 609 |
2 126 |
1 586 |
231 |
MULTIMEDIA POLSKA SP Z OO |
20 012 909 |
2 829 |
2 365 |
2 107 |
1 752 |
232 |
BEKO ENGLAND |
19 995 348 |
4 210 |
3 332 |
3 401 |
2 668 |
233 |
NETIA HOLDING SA |
19 868 116 |
2 489 |
2 169 |
1 994 |
1 738 |
234 |
CINKCIARZ.PL SP Z OO |
19 392 765 |
5 392 |
2 966 |
4 375 |
2 406 |
235 |
MICHELIN |
19 328 526 |
1 725 |
1 606 |
1 377 |
1 284 |
236 |
UNIA EUROPEJSKA |
19 284 583 |
3 353 |
2 876 |
2 011 |
1 737 |
237 |
DIVAPHARMA |
19 179 375 |
3 842 |
2 703 |
2 841 |
1 984 |
238 |
WSP SPOLEM KIELCE |
18 834 348 |
3 725 |
2 562 |
2 986 |
2 026 |
239 |
VELUX GROUP |
18 701 372 |
3 751 |
2 610 |
3 316 |
2 299 |
240 |
JACOBS DOUWE EGBERTS |
18 633 043 |
2 700 |
2 559 |
2 251 |
2 143 |
241 |
BRISTOL MYERS SQUIBB |
18 151 136 |
4 179 |
2 868 |
3 540 |
2 431 |
242 |
EPIC WAR |
17 906 219 |
1 874 |
1 695 |
1 638 |
1 478 |
243 |
BLIZZARD |
17 875 838 |
1 775 |
1 588 |
1 572 |
1 402 |
244 |
MEAD JOHNSON NUTRITION SP Z OO |
17 852 738 |
3 419 |
2 282 |
3 062 |
2 047 |
245 |
FUNDACJA DKMS POLSKA |
17 765 688 |
1 865 |
1 641 |
1 627 |
1 429 |
246 |
H&M HENNES&MAURTIZ GMBH |
17 556 946 |
2 065 |
1 624 |
2 102 |
1 648 |
247 |
MEDANA PHARMA GROUP SA |
17 480 416 |
2 996 |
2 492 |
2 499 |
2 077 |
248 |
NOVASCON PHARMACEUTICALS SP Z OO |
17 408 637 |
5 016 |
3 554 |
3 004 |
2 107 |
249 |
EUROPLANT PHYTOPHARM |
17 377 999 |
4 036 |
2 707 |
2 904 |
1 969 |
250 |
MLEKOVITA |
17 272 110 |
5 221 |
3 178 |
3 486 |
2 131 |
251 |
POLSKAPRESSE SP Z OO |
17 230 828 |
2 393 |
2 106 |
2 112 |
1 835 |
252 |
SUZUKI MOTOR POLAND |
17 073 649 |
2 928 |
1 977 |
2 001 |
1 353 |
253 |
KOMFORT |
17 053 927 |
3 686 |
2 569 |
3 041 |
2 117 |
254 |
LUMAG SP Z OO |
17 049 505 |
2 744 |
1 509 |
2 111 |
1 161 |
255 |
VITIS PHARMA |
16 983 409 |
2 589 |
2 221 |
2 337 |
2 015 |
256 |
DURACELL POLAND SP Z OO |
16 970 697 |
2 270 |
1 626 |
2 059 |
1 476 |
257 |
GRUPA AVIVA |
16 966 071 |
2 341 |
1 970 |
2 058 |
1 726 |
258 |
DERMEDIC |
16 922 368 |
1 513 |
1 513 |
1 471 |
1 471 |
259 |
AGROS NOVA |
16 728 393 |
2 442 |
1 770 |
1 941 |
1 410 |
260 |
EMPIK |
16 596 809 |
2 299 |
1 825 |
1 975 |
1 589 |
261 |
NEPENTES SA |
16 542 787 |
2 108 |
1 727 |
1 491 |
1 233 |
262 |
TVP SA |
16 498 559 |
4 602 |
3 260 |
2 758 |
1 965 |
263 |
APPLE INC. |
16 456 070 |
2 576 |
2 576 |
2 210 |
2 210 |
264 |
HBO |
16 403 425 |
1 032 |
1 788 |
1 045 |
1 798 |
265 |
DELITISSUE |
16 352 430 |
2 635 |
1 843 |
2 307 |
1 613 |
266 |
BRITISH PETROLEUM |
16 233 280 |
1 997 |
1 997 |
1 554 |
1 554 |
267 |
BONGRAIN GRUPA |
16 226 496 |
2 256 |
1 660 |
1 898 |
1 400 |
268 |
WERNER & MERTZ |
16 162 265 |
2 179 |
1 721 |
1 872 |
1 474 |
269 |
BALCERZAK I SPOLKA |
16 009 071 |
2 724 |
1 696 |
2 172 |
1 363 |
270 |
AGORA SA |
15 923 334 |
2 207 |
1 659 |
1 612 |
1 292 |
271 |
NOWA ITAKA SP Z OO |
15 848 394 |
2 215 |
1 996 |
1 605 |
1 480 |
272 |
DAIMLERCHRYSLER AG |
15 806 775 |
2 097 |
2 053 |
1 422 |
1 394 |
273 |
KLER SA |
15 616 854 |
6 325 |
3 479 |
4 769 |
2 623 |
274 |
METSA TISSUE SA |
15 532 030 |
2 440 |
1 905 |
1 949 |
1 521 |
275 |
RED BULL |
15 406 891 |
2 034 |
1 496 |
1 948 |
1 431 |
276 |
ENOVATIS SA |
15 387 508 |
3 679 |
1 986 |
3 361 |
1 822 |
277 |
WIZZ AIR LTD. |
15 366 164 |
2 966 |
2 009 |
2 314 |
1 557 |
278 |
KOFOLA SA |
15 323 657 |
1 946 |
1 749 |
1 642 |
1 441 |
279 |
RYANAIR LTD |
15 284 375 |
2 865 |
1 831 |
2 365 |
1 509 |
280 |
EUROCARD |
15 237 357 |
2 099 |
1 895 |
1 667 |
1 508 |
281 |
ORANGINA SCHWEPPES POLSKA SP Z OO |
15 145 580 |
2 216 |
1 476 |
2 019 |
1 330 |
282 |
PGE POLSKA GRUPA ENERGETYCZNA SA |
15 125 413 |
2 931 |
2 249 |
2 120 |
1 659 |
283 |
EUROZET |
15 102 555 |
2 682 |
2 145 |
2 289 |
1 838 |
284 |
SHELL |
15 018 384 |
1 648 |
1 392 |
1 348 |
1 143 |
285 |
TJX COMPANIES INC |
14 678 670 |
1 311 |
1 311 |
1 126 |
1 126 |
286 |
FOODCARE SP Z OO |
14 507 070 |
1 837 |
1 241 |
1 914 |
1 262 |
287 |
BECKERS |
14 437 777 |
1 613 |
1 578 |
1 401 |
1 366 |
288 |
LAGARDERE |
14 383 473 |
3 808 |
2 918 |
3 037 |
2 323 |
289 |
OPTIMA SP Z OO |
14 379 988 |
2 957 |
2 106 |
2 382 |
1 696 |
290 |
ANGELINI |
14 268 583 |
3 299 |
2 205 |
3 173 |
2 112 |
291 |
GRUPA ULTIMO |
14 223 331 |
2 618 |
2 079 |
2 030 |
1 587 |
292 |
POLSKI KONCERN NAFTOWY ORLEN SA |
14 156 029 |
3 791 |
2 602 |
2 535 |
1 785 |
293 |
WARGAMING.NET |
14 120 716 |
1 314 |
1 256 |
1 219 |
1 165 |
294 |
TESA SE |
13 981 740 |
1 583 |
1 273 |
1 433 |
1 150 |
295 |
FROSTA |
13 931 814 |
1 502 |
1 317 |
1 288 |
1 132 |
296 |
ASCENSIA DIABETES CARE |
13 894 950 |
1 560 |
1 559 |
1 341 |
1 340 |
297 |
LANCOME |
13 789 772 |
1 250 |
1 250 |
1 134 |
1 134 |
298 |
LAVAZZA GROUP |
13 783 960 |
1 446 |
1 446 |
1 260 |
1 260 |
299 |
MEDIA SERVICE ZAWADA SP Z OO |
13 673 444 |
1 947 |
1 286 |
1 305 |
860 |
300 |
E.LECLERC |
13 597 129 |
3 844 |
2 691 |
2 315 |
1 621 |
Dołącz do dyskusji: Aflofarm reklamowo wygrywa z konkurencją w telewizji (top 300 firm)